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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Application scenarios across various industries
- Practical lab: Configuring the Vertex AI environment
Image Synthesis using Imagen
- Crafting effective prompts for high-resolution imagery
- Addressing style, consistency, and brand identity
- Practical lab: Developing product visuals
Video Production with Veo
- Implementing text-to-video pipelines
- Post-processing and enhancing generative video
- Practical lab: Creating concise marketing clips
Speech and Audio Processing with Chirp
- Text-to-speech and speech-to-text functionalities
- Applications in voice cloning and accessibility
- Practical lab: Producing branded audio assets
Music Composition with Lyria
- Generating compositions across various genres
- Incorporating music into marketing and media strategies
- Practical lab: Creating background scores
Integrating Multiple Media Types
- Linking outputs across models (image + audio + video)
- Designing multimodal workflows for narrative storytelling
- Practical lab: Assembling a complete multimedia campaign asset
Enterprise Implementation and Best Practices
- Ethical implications and brand safety standards
- Scaling workflows for compliance and efficiency
- Analysis of enterprise adoption cases
Wrap-up and Future Directions
Requirements
- Practical experience with cloud services and APIs
- Foundational knowledge of generative AI principles
- Proficiency in media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing professionals
- Product managers
- Software developers
Testimonials (1)
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