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 Duration 14 hours

Course Outline

Foundations of Generative Media on Vertex AI

  • Introduction to Veo, Imagen, Chirp, and Lyria
  • Application scenarios across various industries
  • Practical lab: Configuring the Vertex AI environment

Image Synthesis using Imagen

  • Crafting effective prompts for high-resolution imagery
  • Addressing style, consistency, and brand identity
  • Practical lab: Developing product visuals

Video Production with Veo

  • Implementing text-to-video pipelines
  • Post-processing and enhancing generative video
  • Practical lab: Creating concise marketing clips

Speech and Audio Processing with Chirp

  • Text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Practical lab: Producing branded audio assets

Music Composition with Lyria

  • Generating compositions across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: Creating background scores

Integrating Multiple Media Types

  • Linking outputs across models (image + audio + video)
  • Designing multimodal workflows for narrative storytelling
  • Practical lab: Assembling a complete multimedia campaign asset

Enterprise Implementation and Best Practices

  • Ethical implications and brand safety standards
  • Scaling workflows for compliance and efficiency
  • Analysis of enterprise adoption cases

Wrap-up and Future Directions

Requirements

  • Practical experience with cloud services and APIs
  • Foundational knowledge of generative AI principles
  • Proficiency in media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing professionals
  • Product managers
  • Software developers

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