Course Outline

  • Module 1
    Introduction: Understanding key principles and definitions.
  • Module 2
    The Impact of Customer Experience: Differentiation, retention and the new method of customer acquisition.
  • Module 3
    The CX Framework™: Our unique Framework that drives CX Excellence.
  • Module 4
    The Customer Journey: Understanding Customer Personas and the five steps to successful customer journey mapping.
  • Module 5
    CX in Action: Understanding how employees and digital innovation transforms your CX.
  • Module 6
    Four Stages to CX Excellence: Creating your CX strategy to implement in your organisation today.

Requirements

Who is this course for?

Our CX courses are suitable for a wide range of learners from junior staff right through to professionals and executives in business and up to CEOs. Our entry- level Professional Certificate course is suitable and rewarding for everyone at any level of business.
The Professional Certificate course is also highly relevant for customer-facing teams, team leaders and customer ‘champions’.

 14 Hours

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