Course Outline
Introduction and Overview
- Welcome and Introduction
- Course Objectives and Expectations
- Brief Overview of AI in Graphic Design and Advertising
Session 1: Introduction to AI Tools in Graphic Design
- Overview of Midjourney, Adobe Firefly, GPT, and Bard
- Understanding the Capabilities of Each Tool
- Real-world Examples of AI-Generated Designs and Campaigns
Session 2: Getting Started with Midjourney
- Setting Up and Navigating Midjourney
- Basic Features and Functions
- Hands-on Exercise: Creating a Simple Design with Midjourney
Session 3: Text Prompt Engineering and Control
- Introduction to Text Prompt Engineering
- Techniques for Effective Prompt Writing
- Hands-on Exercise: Crafting Prompts to Guide AI Design
Session 4: Exploring Adobe Firefly AI Tools
- Overview of Adobe Firefly’s Features
- Differences Between Adobe Firefly and Midjourney
- Hands-on Exercise: Creating Typography with Adobe Firefly Text Effects
Session 5: Creating Advertising Campaigns with AI Tools
- Integrating Midjourney, Adobe Firefly, and ChatGPT in Campaigns
- Step-by-Step Guide to Building an AI-Powered Campaign
- Hands-on Exercise: Designing a Mock Advertising Campaign
Session 6: Using ChatGPT and Bard for Creative Assistance
- Overview of ChatGPT and Google’s Bard
- Generating Text Prompts, Slogans, and Inspiration
- Hands-on Exercise: Using ChatGPT and Bard to Enhance Your Designs
Wrap-up and Q&A
- Review of Key Takeaways
- Q&A Session
Requirements
Basic Understanding of AI Concepts (Optional but beneficial):
- Familiarity with basic AI and machine learning concepts can aid in understanding the underlying technology, but it is not mandatory.
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
