Google AdWords: Beginner to Advanced Training Course
Google AdWords is an advertising platform that enables businesses to display advertisements to web users. With Google AdWords, users can connect with potential customers and drive business growth.
This instructor-led, live training (available online or on-site) is designed for marketers who want to use Google AdWords to launch effective marketing campaigns.
Upon completion of this training, participants will be able to:
- Launch a Google AdWords campaign that generates high-quality leads.
- Create a Google AdWords campaign to boost sales.
- Apply bidding strategies to maximise return on advertising spend.
- Enhance existing marketing campaigns using Google AdWords.
Course Format
- Interactive lectures and group discussions.
- Numerous practical exercises and hands-on practice.
- Real-time implementation in a live lab environment.
Course Customisation Options
- To request a customised version of this course, please contact us to arrange.
Course Outline
Introduction
Overview of Google AdWords
- What is Google AdWords?
- Key features of Google AdWords
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Collaborating with Google Search partners
- Targeting languages and locations
Search Ads
- Creating search ads
Keywords
- Using the Google AdWords tool
- Using Google Keyword Planner
- Combining keywords with landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance metrics
Bid Strategies
- Working with competition metrics
- Using automated bidding rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Previewing the final ad
Summary and Conclusion
Requirements
- Basic understanding of computers
Audience
- Marketers
Need help picking the right course?
uzbekistan@nobleprog.com or +919818060888
Google AdWords: Beginner to Advanced Training Course - Enquiry
Google AdWords: Beginner to Advanced - Consultancy Enquiry
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Course - Google AdWords: Beginner to Advanced
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