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Duration 21 hours
Course Outline
Module 1: ChatGPT Fundamentals & Ethics (Mandatory)
Focus: Core concepts, business context, and ethical considerations
- Understanding ChatGPT’s architecture, model limitations, and capabilities
- Ethical principles, along with privacy and security aspects in business applications
- Real-world business case studies – identifying effective and ineffective applications
- Techniques for crafting effective prompts and avoiding common errors
- Overview of the ChatGPT interface and differences between versions (Free vs. Plus)
- Practical exercises based on basic business scenarios
Module 2: ChatGPT for Customer Experience
Focus: Leveraging ChatGPT to enhance client communication and CX
- Creating personalized responses to complaints and inquiries
- Adjusting tone and style according to customer profiles (age, tech proficiency, attitude)
- Practical examples on social media platforms (Facebook, Instagram, TikTok)
- Developing templates for emails, chat interactions, and surveys
- Supporting chatbot logic and user flows (without direct integration)
- Assessing and automating responses – determining when ChatGPT is appropriate and when it is not
Module 3: ChatGPT for Project & Task Management
Focus: Improving internal communication, task organization, and follow-up processes
- Drafting agendas, structuring meetings, and recording minutes
- Managing tasks, setting reminders, and tracking progress with AI assistance
- Converting unstructured input into clear, actionable items
- Facilitating cross-functional communication and writing clear project updates
- Generating alternative solutions or options for project goals
- Gathering and interpreting internal team feedback using AI
Module 4: ChatGPT for Product & Strategic Innovation
Focus: Ideation, competitive analysis, and process optimization
- Generating and categorizing product ideas based on market needs and trends
- Analyzing competitors using publicly available data
- Simulating user journeys and prototyping concepts with AI support
- Identifying inefficiencies and redundant process steps
- Utilizing ChatGPT for decision support and strategic planning
- Creating presentations, campaign concepts, and innovation documentation
Requirements
Prerequisites
- Familiarity with fundamental digital communication and collaboration tools
- Experience in managing teams, projects, or specific business functions
- No programming background required
Target Audience
- Team leaders, department heads, and senior managers
- Business leaders aiming to boost efficiency and decision quality through AI tools
- Professionals overseeing innovation, process optimization, or digital transformation initiatives
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
