Customer Relationship Management (CRM) Training Course
Course Aims
This Customer Relationship Management (CRM) course is tailored for individuals in sales or business development roles, aiming to enhance their current customer service skills and introduce new techniques to elevate the customer experience.
Course Objectives:
By the end of this course, you will be able to:
- Improve your existing customer service skills and develop new methods to enhance customer satisfaction
- Understand the impact you have on customers and identify ways to improve it
- Grasp the qualities of a ‘Likeable Organisation’ and apply them in your work
- Use a toolkit to build strong customer relationships
- Evaluate the significance of CRM for business success
- Recognize how effective CRM can enhance business performance
Learning Outcomes
By the end of this course, you will:
- Have an action plan to implement upon returning to work, allowing you to apply your new knowledge immediately and improve your customer relationship management skills
- Be able to assess your impact on customers and identify ways to enhance it
- Possess a toolkit that will help you build effective customer relationships, positioning yourself as a strategic partner to the customer
- Understand how effective CRM can boost business performance
Course Outline
- Customer types and Existing Customer Relationships
- “The Likeable Organisation”
- CRM Toolkit
- Identifying Cross Selling Opportunities
- Achieving CRM
- Individual action plans to improve results
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Testimonials (3)
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
It was a very informative session and we came away with lots of useful improvement ideas to implement within our business. Joe was engaging and led discussions and activities well - the activities and topics covered were really interesting and we all learned a lot. It was a course that was also applicable to and useful for everyone, as there were a range of people in the room.
Emily Ferris - Urenco
Course - Customer Relationship Management (CRM)
It gave me a new perspective on CRM the last time I had training on this was 10 years ago and this was a brilliant opportunity to refresh and see some new skills
Marc Wilson - Urenco
Course - Customer Relationship Management (CRM)
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