Course Outline
Product Management Essentials
- Defining the role of the product manager
- Attributes of digital products
- Essential skills and duties
Vision and Strategic Planning
- Developing an executable product vision
- Aligning strategy with organizational objectives
- Establishing outcomes and value propositions
Market and Customer Insights
- Utilizing discovery tools and research methodologies
- Recognizing customer needs and behaviors
- Validating hypotheses and collecting evidence
Product Roadmapping
- Constructing realistic and structured roadmaps
- Employing prioritization techniques and frameworks
- Conveying roadmap direction effectively
Development and Delivery
- Collaborating efficiently with delivery teams
- Considering agile and iterative delivery models
- Defining, evaluating, and refining product requirements
Performance and Metrics
- Establishing KPIs and performance indicators
- Interpreting product data for actionable insights
- Enhancing performance through data-driven decisions
Lifecycle Management and Growth
- Guiding products through each lifecycle phase
- Spotting opportunities for improvement
- Ensuring long-term product sustainability
Stakeholder Engagement
- Fostering alignment among cross-functional teams
- Managing expectations and communication channels
- Enabling well-informed product decisions
BCS Examination Preparation
- Overview of exam structure and guidelines
- Study strategies and recommended materials
- Review of practice questions
Wrap-up and Future Steps
Requirements
- A solid grasp of fundamental product management principles
- Practical experience in digital product delivery contexts
- Knowledge of basic business analysis procedures
Target Audience
- Professionals in digital product positions looking to refine their competencies
- Candidates aiming to secure the BCS Practitioner Certificate in Digital Product Management
- Team members adopting structured product management workflows
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.
