CMS - Content Manager Training Course
Content management involves the process of creating, organising, storing, and maintaining digital content throughout its lifecycle. This typically includes tasks such as writing, editing, publishing, and updating content on digital platforms such as websites, blogs, or social media.
This instructor-led, live training (online or on-site) is designed for beginner-level content managers who wish to learn the essential concepts, tools, and best practices for managing content using a Content Management System (CMS).
By the end of this training, participants will be able to:
- Understand the key features and components of popular CMS platforms.
- Create, edit, and publish content using a CMS.
- Implement SEO best practices within a CMS to improve search engine ranking.
- Manage user roles and permissions to facilitate collaboration within the CMS.
- Effectively integrate multimedia elements (images, videos, etc.) into content.
- Troubleshoot basic CMS issues and understand CMS security practices.
- Utilise analytics tools to measure content performance.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practice sessions.
- Hands-on implementation in a live-lab environment.
Course Customisation Options
- To request a customised training session for this course, please contact us to arrange.
Course Outline
Introduction to CMS Platforms
- What is a CMS?
- Overview of popular CMS platforms: WordPress, Joomla, Drupal
- The role of a CMS in content management
- Key features of a CMS
- CMS use cases: Blogs, eCommerce, corporate websites
CMS Setup and Configuration
- Choosing a CMS platform
- Installing and setting up a CMS
- Overview of the CMS dashboard and interface
- Managing themes and plugins/add-ons
- Customising the CMS interface to fit organisational needs
Creating and Managing Content
- Creating pages and posts
- Editing content: WYSIWYG editor vs. code editor
- Working with media: Images, videos, and PDFs
- Organising content with categories, tags, and menus
- Scheduling and publishing content
- Revision history and version control
Design and Layout Customisation
- Understanding themes and templates
- Customising layouts and widgets
- Adding and configuring widgets and modules
- Creating a responsive design
- Managing navigation menus and sidebars
SEO and Optimisation
- On-page SEO best practices for CMS content
- Using SEO plugins/tools for CMS
- Optimising content for speed and mobile friendliness
- Using meta tags and sitemaps
- Implementing structured data (schema)
User Roles and Permissions
- Overview of CMS user roles (Administrator, Editor, Contributor, etc.)
- Setting permissions for collaborative content management
- Managing user access and security protocols
CMS Maintenance and Security
- Regular CMS maintenance tasks (backups, updates, etc.)
- Securing a CMS: Best practices
- Troubleshooting common CMS issues
- Managing plugins, extensions, and compatibility issues
- Understanding CMS data privacy and compliance
Content Performance and Analytics
- Integrating analytics tools (Google Analytics, CMS analytics)
- Tracking content engagement and performance metrics
- Analysing user behaviour and traffic sources
- Using data to improve content strategy
Summary and Next Steps
Requirements
- Basic knowledge of using web browsers and navigating websites
Audience
- Content managers
- Administrators
Open Training Courses require 5+ participants.
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Testimonials (1)
The energy the trainer had, the engagement and the willingness to assist when we got stuck
Refiloe Fifi Mupaya
Course - Introduction to Drupal 11
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