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Course Outline

The Case for Employee Engagement

  • The current business landscape
  • Navigating periods of workforce change
  • Understanding employee versus employer expectations
  • Defining engagement
  • Distinction between satisfaction and engagement
  • Gallup's Q12 index of engagement
  • The business case for engagement: The Return on Investment (ROI)

The Antecedents, Behaviors, Consequences (ABC) Model of Engagement

  • Understanding the drivers of human behavior
  • Carrots versus sticks
  • The ABC model overview
  • Behavior modification techniques
  • Applying the ABC model to behavior modification
  • Antecedents in the workplace
  • Key engagement antecedents: Expectations
  • Characteristics of effective consequences
  • Consequences that undermine engagement
  • Positive and negative reinforcement
  • Organizational tools for communicating expectations

Cultivating an Engagement Culture

  • What matters most to employees
  • Key drivers of engagement
  • Foundational elements of an engagement culture
  • Spitzer's eight desires for motivation and engagement
  • Employee engagement model
  • Two-way communication
  • Trust in leadership
  • Career development opportunities
  • Employee role in organizational success
  • Shared decision-making
  • Meaningful career discussions
  • Employee gatherings and events
  • The role of core values in building an engagement culture

The ROI of Employee Engagement

  • The employee retention funnel
  • Research data on engagement metrics
  • The onboarding breakeven point
  • Calculating ROI for engagement: A practical example

HR Practices for Engagement

  • The talent war and the cost of losing key personnel
  • Building the employee brand: Characteristics of an engaged employee
  • Factors that enhance employee engagement
  • Organizational activities to foster engagement
  • Building high-performance teams: A powerful engagement tool

Employee Engagement Initiatives

  • The CEO as Chief Engagement Officer
  • Leadership that ignites passion
  • The VOICE framework
  • Managing employee engagement events
  • Checklist of employee engagement best practices
  • Comprehensive employee engagement ideas

Employee Engagement Surveys

  • Implementing four distinct surveys rather than one
  • A suggested framework for designing effective engagement surveys
  • Fairness
  • Involvement
  • Wellbeing
  • Information access
  • Measuring the degree of engagement

Requirements

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 35 Hours

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