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Course Outline

DAY ONE

Introduction

  • Qualities of a Professional Salesperson
  • Distinctions Between Selling, Negotiating, and Marketing

Analysis And Planning Strategies

  • Business Analysis
  • Sales Forecasting

Understanding The Components Of A Successful Sale

  • The B2B Sales Process
  • Understanding ‘How’ And ‘Why’ People Buy
  • Facilitative Vs. Consultative Selling
  • The Buying And Selling Cycle

Knowing Your Customers

  • Identifying the Right Decision-Maker in an Organization

The Customer / Buyer Meeting

  • Building Trust
  • Selling With O.P.E.N. Technique
  • Features, Advantages, Benefits
     

DAY TWO

Writing Effective Proposals

Sales Presentations

  • The 5Ps of an Effective Presentation
  • Preparation
  • Delivering a Presentation
  • Identifying Buying Signals

Closing The Sale

  • Overcoming Sales Resistance
  • Concluding The Agreement

Maintaining Key Accounts

  • Knowing Your Customers
  • Understanding Needs And Expectations
  • A Hierarchy Of Client Needs
  • Customer Relationship Management
  • Follow-Up And Follow Through
  • Understanding Behavioural Styles When Selling

Keeping Yourself And Others Motivated

  • Sales Motivation
  • Setting SMARTER Goals

The Way Forward

Requirements

This program is intended for individuals with at least two years of professional selling experience.

 14 Hours

Number of participants


Price per participant

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