Get in Touch
 Duration 14 hours

Course Outline

Introduction to Digital Marketing in China

  • Background context
  • Emerging trends and real-world examples

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

  • SEO practices in the Chinese context
  • Search Engine Marketing (SEM) specifics for China
  • Pay-Per-Click (PPC) advertising in China
  • Keyword analysis techniques

Digital Display Advertising

  • Ad creation and deployment strategies
  • Effective audience targeting

Email Marketing

  • Introduction to email marketing in China
  • Key tactics and available tools
  • Designing and executing email campaigns
  • The value of high-quality templates
  • Spam compliance and checks

Social Media Marketing

  • Overview of major Chinese social media platforms
  • Distinguishing between Western and Chinese social media landscapes
  • Content creation and management workflows
  • User engagement strategies across social channels
  • Automated posting and scheduling
  • Campaign execution
  • The role of online forums
  • Case study analysis

Mobile Marketing

  • Insights into mobile marketing within China
  • Tactics and tools, ranging from SMS to WeChat
  • Targeting potential users
  • Analyzing conversions and addressing failures

Analytics

  • Introduction to analytics in the Chinese market
  • Leveraging Baidu analytics tools
  • Utilizing available metrics to optimize campaigns
  • Interpreting demographic data

Strategy & Planning

  • Strategies for engaging Chinese customers
  • The significance of budget management
  • Selecting the most suitable marketing channels
  • Strategic discussion and framework
  • Case studies

Requirements

  • Basic familiarity with internet usage and computer systems
  • General knowledge of Western digital marketing concepts is recommended for comparative analysis

Number of participants


Price per participant

Testimonials (1)

Upcoming Courses

Related Categories