Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Introduction to Digital Marketing in China
- Background context
- Emerging trends and real-world examples
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- SEO practices in the Chinese context
- Search Engine Marketing (SEM) specifics for China
- Pay-Per-Click (PPC) advertising in China
- Keyword analysis techniques
Digital Display Advertising
- Ad creation and deployment strategies
- Effective audience targeting
Email Marketing
- Introduction to email marketing in China
- Key tactics and available tools
- Designing and executing email campaigns
- The value of high-quality templates
- Spam compliance and checks
Social Media Marketing
- Overview of major Chinese social media platforms
- Distinguishing between Western and Chinese social media landscapes
- Content creation and management workflows
- User engagement strategies across social channels
- Automated posting and scheduling
- Campaign execution
- The role of online forums
- Case study analysis
Mobile Marketing
- Insights into mobile marketing within China
- Tactics and tools, ranging from SMS to WeChat
- Targeting potential users
- Analyzing conversions and addressing failures
Analytics
- Introduction to analytics in the Chinese market
- Leveraging Baidu analytics tools
- Utilizing available metrics to optimize campaigns
- Interpreting demographic data
Strategy & Planning
- Strategies for engaging Chinese customers
- The significance of budget management
- Selecting the most suitable marketing channels
- Strategic discussion and framework
- Case studies
Requirements
- Basic familiarity with internet usage and computer systems
- General knowledge of Western digital marketing concepts is recommended for comparative analysis
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.