Digital Marketing in China Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

If there is one skill set everyone needs to learn moving forward, it is the digital skill set.

Many businesses struggle to maintain a professional digital presence. Without adequate training, you are likely to feel overwhelmed when engaging in digital marketing. You often find yourself trying to figure out where to start, what to do, or how to approach digital marketing effectively.

Whether you are a business owner or a marketing practitioner, it is essential to be familiar with the digital tools and techniques that can help your business grow in new ways.

This 4-hour course provides you with step-by-step guidance on where to start, what to do, and how to execute digital marketing strategies.

Format of the Course

• Interactive lectures and discussions.
• Practical hands-on exercises.

This training is ideally suited for individuals involved in Digital Marketing and Strategies. The course delves into essential concepts necessary to achieve success on digital platforms. It offers participants a comprehensive introduction to key digital marketing areas, including mobile marketing, social media marketing, email marketing, PPC marketing, and SEO. By the end of the training, attendees will appreciate the significance of analytics and well-crafted strategies, illustrated with relevant examples.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales blend traditional sales methods with contemporary digital platforms to more effectively reach, engage, and retain customers. This training provides participants with practical strategies and tools to enhance their digital presence, improve customer experience, and achieve measurable business growth.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate sales professionals who want to refine their digital selling and customer engagement skills to achieve better sales results in online environments.

Upon completing this training, participants will be able to:

• Effectively use digital channels to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalized follow-up.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customization Options

• The course can be tailored to your organization’s specific products, services, and digital sales strategy.

What will you gain

After the completion of this course, you will become a certified SMM strategy professional and obtain the qualifications below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

This course on Search Engine Optimization (SEO) will delve into advanced topics such as link building, in-depth keyword research, and the use of SEO tools. You will gain insights into some of the most sophisticated techniques for optimizing your website to attract maximum traffic from search engines. For those interested in a career in online marketing, completing NobleProg's Search Engine Optimization course can open up opportunities to work as a freelancer.

Participants, during 7 hours of training, gain insights into the Google advertising ecosystem,
exploring where they can display their ads and the advantages of various ad formats.
The training is hands-on; participants spend most of their time working within a Google
Ads account, where they get to manually configure the campaign under the guidance of the instructor.
Beyond setting up the campaign, participants will also learn how to optimize it for better results.

The course is led by an experienced practitioner who regularly manages advertising campaigns on Google. The final 30 minutes are reserved for a Q&A session,
where participants can ask questions and receive detailed answers about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is designed for individuals who already possess a fundamental
understanding of internet marketing and wish to expand their knowledge using the most prominent Google advertising tool.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

What you will gain from the training:

• You will explore the opportunities available in the field of internet marketing.
• You will understand the intricacies of advertising platforms, as well as the significance of both SEO and analytics.
• You will learn how to develop a marketing strategy tailored for yourself and your company.
• You will gain knowledge on the specifics of building a strategic and effective process.
• You will discover how to collaborate effectively with other digital agencies.

Skills

• Preparing a comprehensive marketing strategy.
• Evaluating strategy performance and effectiveness.
• Selecting the most suitable platforms for your area of operation.
• Establishing an efficient and productive process for working with agencies and assessing their outcomes.

Attitudes

• A proactive approach to managing marketing activities, whether within your internal team or through external agencies, and the ability to develop digital strategies confidently.
• Confidence in the actions taken and a clear understanding of the steps and tests conducted.

Supply Chain Management (SCM) involves overseeing the activities that move goods and materials from suppliers to consumers.

In this instructor-led, live training, participants will gain a comprehensive understanding of SCM principles as they pertain to the market in Uzbekistan. This training is tailored for managers looking to enter the Uzbek market. It features a series of discussions, case studies, and practical exercises designed to help participants prepare for real-world implementation and practice.

By the end of this training, participants will be able to:

• Grasp the unique dynamics of SCM in Uzbekistan compared to other countries
• Leverage Uzbek-specific innovations in the supply chain to craft an effective SCM strategy
• Adopt a holistic, end-to-end approach to SCM
• Negotiate favorable prices with local suppliers
• Identify key global and local players in the Uzbek supply chain
• Perform a thorough analysis of common business sourcing challenges in Uzbekistan

Audience

• Sourcing Managers
• Individuals involved in the SCM process

Format of the course

• A combination of lectures, discussions, exercises, and hands-on practice

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

In this course, you will delve into all the techniques, processes, and updates that are pertinent for 2023.

You will also explore advanced Google Ads strategies, such as running Performance Max and Shopping campaigns concurrently, which can significantly boost your revenue. Additionally, you'll master advanced settings for Search, YouTube, and Discovery campaigns, helping you thrive in the highly competitive PPC landscape.

The course content can be tailored to suit your business and specific needs. Whether you're interested in advertising niches like e-commerce, finance, real estate, pharmacology, medicine, mobile apps, or others, the course agenda can be customized to meet your particular requirements.

You will also gain expertise in data analysis and the implementation of tracking codes through Google Tag Manager (GTM), enabling you to monitor all sales and key events relevant to your business.

The course is designed to be flexible and can be adjusted to align with your business goals. If you have specific PPC niches in mind, such as e-commerce, finance, real estate, pharmacology, medicine, mobile apps, or others, the agenda can be modified to fit your needs.

To ensure you stay ahead, the course is continuously updated to cover all the latest Google Ads updates at the time of your enrollment.