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Course Outline
Module 1: Introduction to AI in Social Media
- How is AI changing social media marketing?
- Overview of Key AI Tools for Marketers
- Trend analysis and user behavior prediction
- Exercise: Configuring GPT Assistant for Social Media Use
Module 2: Content Creation Automation
- How does AI support content generation for social media?
- Creating posts, graphics and videos with AI
- Personalization of communication with recipients
- Exercise: Creating a Content Campaign with AI
Module 3: AI in advertising campaign optimization
- Automate your ad targeting and personalization
- Campaign Performance Analysis Using AI
- How does AI improve the ROI of marketing activities?
- Exercise: Optimizing an existing advertising campaign
Module 4: AI in Social Media Analytics
- How does AI analyze user interactions and engagement?
- Competition monitoring and sentiment analysis
- Reporting and strategy optimization tools
- Exercise: Analyzing data from social media campaigns
Module 5: Automation of customer service in social media
- Chatbots and AI assistants in customer service
- Personalization of user interactions
- AI in Crisis Management in Social Media
- Exercise: Creating an AI-Based Customer Service Scenario
Summary and Q&A session
Best practices for using AI in social media marketing
AI Implementation Plan for Social Media Strategy
Individual consultations and questions
7 Hours
Testimonials (1)
She was able to answer everyones questions easily...Clearly indication of her expertise.