Course Outline
Module 1: Introduction to AI in Social Media
- How is AI changing social media marketing?
- Overview of key AI tools for marketers
- Trend analysis and prediction of user behavior
- Exercise: Configuring a GPT assistant for social media use
Module 2: Content Creation Automation
- How does AI support content generation for social media?
- Creating posts, graphics, and video using AI
- Personalizing communication with audiences
- Exercise: Creating a content campaign with the help of AI
Module 3: AI in Advertising Campaign Optimization
- Automation of ad targeting and personalization
- Analyzing campaign effectiveness with AI
- How does AI improve the ROI of marketing activities?
- Exercise: Optimizing an existing advertising campaign
Module 4: AI in Social Media Analytics
- How does AI analyze user interactions and engagement?
- Competitor monitoring and sentiment analysis
- Tools for reporting and strategy optimization
- Exercise: Analyzing social media campaign data
Module 5: Customer Service Automation in Social Media
- Chatbots and AI assistants in customer support
- Personalizing interactions with users
- AI in crisis management on social media
- Exercise: Creating an AI-based customer service scenario
Summary and Q&A session
Best practices for using AI in social media marketing
Implementation plan for AI in social media strategy
Individual consultations and questions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
