AI in social media marketing – automation and personalization of content Training Course

Advertising and Creativity represents an interdisciplinary methodology that integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

This instructor-led live training, available both online and onsite, is designed for beginner to intermediate-level professionals aiming to enhance their capacity to design impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be equipped to:

• Craft compelling brand narratives through effective storytelling techniques.
• Analyze national and international advertising trends and award-winning campaigns.
• Utilize AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Review of case studies featuring advertising campaigns.
• Practical workshops focused on art and creativity.
• Hands-on exercises utilizing AI advertising tools.

Customization Options

• For information on arranging a customized training session for this course, please contact us.

AI in Digital Marketing refers to the use of artificial intelligence technologies to improve sales, targeting, personalization, and campaign optimization within the advertising industry.

This instructor-led, live training (available online or on-site) is designed for intermediate-level OOH/DOOH sales professionals who aim to harness AI for prospecting, tailoring proposals, analyzing data, and simulating sales pitches. The course emphasizes programmatic integrations such as DV360 and Place Exchange.

Upon completing this training, participants will be able to:

• Leverage AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for preparation and continuous improvement.

Course Format

• Interactive lectures and group discussions.
• Extensive hands-on exercises and practical sessions.
• Real-time implementation in a live-lab environment.

Customization Options

• To request a tailored version of this training, please contact us to arrange.

This course delves into the practical application of artificial intelligence within the realm of institutional marketing for private higher education institutions. It addresses key areas such as content development and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal cultural shifts, and stakeholder engagement, all viewed through the perspective of AI integration.

Delivered by an instructor via live online or onsite sessions, this training is designed for intermediate-level marketing and communications professionals in higher education. The goal is to equip participants with the knowledge to leverage AI for improving student recruitment, enhancing institutional reputation, differentiating programs, and boosting operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-supported content for academic and brand positioning that aligns with target personas and distribution channels.
• Craft reputation and public relations strategies informed by AI for both digital and traditional contexts.
• Refine digital campaigns using segmentation, attribution modeling, and advanced analytics.
• Suggest AI-driven innovations for academic programs and supplementary services.
• Strategize internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement strategies for prospective students and schools, supported by AI-driven workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs featuring example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• For a customized version tailored to your specific institution, please reach out to us to make arrangements.

This practical course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner to intermediate-level commercial professionals who wish to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data using AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behaviour and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making within commercial teams.

Course Format

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customisation Options

• To request a customised training session for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

Mastering crisis communication and emotional regulation is essential for public service representatives who engage directly with the community. This program equips staff with self-regulation techniques, standardized response protocols, and assertive communication strategies to effectively manage complaints, viral incidents, and confrontations with political figures, all while safeguarding the institution's reputation.

This instructor-led, live training—available both online and onsite—is designed for field operations, commercial, and institutional relations personnel within public services who aim to enhance their emotional resilience and communication skills in high-pressure, highly visible situations.

Upon completion of this training, participants will be able to:

• Implement the ABC protocol to manage crises and public confrontations in the field.
• Maintain emotional control when facing aggressive complaints or public criticism.
• Utilize assertive communication strategies with hostile stakeholders.
• Apply real-time de-escalation techniques.
• Create a personal action plan for managing incidents after they occur.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Case study analysis and small-group workshops.

Customization Options

• To request a tailored training session, please contact us to arrange your specific needs.

This instructor-led live training, available online or onsite, is designed for marketing professionals at the intermediate to advanced levels who want to learn how to apply DeepSeek in real-time data analysis, predict customer behavior, and manage automated marketing campaigns.

Upon completion of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and delivering personalized marketing content.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

This training is ideally suited for individuals engaged in Digital Marketing and Strategic Planning. It covers the core concepts necessary to build traction in the digital landscape. Participants will be introduced to key digital marketing disciplines, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO (Search Engine Optimization). By the conclusion of the training, attendees will grasp the critical importance of analytics and strategic planning, reinforced through relevant real-world examples.

This training program is ideally designed for professionals engaged in digital marketing and strategic planning.

It explores the foundational concepts necessary to establish a strong presence in China via digital channels. The course introduces essential digital marketing principles, ranging from mobile and social media marketing to email campaigns, PPC advertising, and SEO.

By the conclusion of the training, participants will grasp the significance of analytics and strategic planning, reinforced by relevant practical examples.

This instructor-led, live training in Uzbekistan (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Uzbekistan (online or onsite) is designed for intermediate-level marketing and sales professionals who want to harness AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.