Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Positioning and AI-Assisted Content Creation
- Defining academic, institutional, and brand positioning
- Drafting persona-led web, email, and social content using AI
- Ensuring editing quality, control, and brand voice consistency with AI tools
Public Relations and Reputation Management
- Monitoring online reputation using AI-driven listening tools
- Proactive PR: Leveraging AI for media outreach and press-material drafting
- Developing crisis planning and response playbooks supported by AI alerts
Digital Marketing Optimization and Analytics
- Implementing segmentation and targeting via ML-based clustering
- Conducting campaign A/B testing, uplift modeling, and attribution analytics
- Utilizing automated creative testing and budget optimization workflows
Innovation in Educational Products and Services
- Identifying product opportunities through data-driven discovery
- Designing microcredentials, blended offerings, and AI-enabled services
- Applying rapid prototyping and pilot evaluation frameworks
Enhancing Academic Programs with AI Differentiators
- Integrating AI features into curricula and student services
- Communicating program value using AI-generated evidence and outcomes
- Establishing partnership models with industry and AI vendors
Internal Communication, Change Management, and Digital Culture
- Fostering internal buy-in for AI initiatives
- Addressing training, governance, and ethical considerations for AI use
- Creating roadmaps for capability-building and role adaptation
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by AI (logistics, personalization)
- Implementing school engagement strategies and relationship mapping with AI insights
- Measuring event impact and follow-up conversion using analytics
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative
- Group design: Defining objectives, tools, KPIs, and rollout plan
- Presenting the strategic plan and receiving peer feedback
- Outlining a roadmap for implementation and identifying quick wins
Summary and Next Steps
Requirements
- Fundamental knowledge of marketing concepts
- Practical experience with digital channels is beneficial
- Willingness to adopt AI-driven tools and workflows
Target Audience
- Marketing managers in higher education
- Leaders in institutional communications and PR
- Program directors and innovation teams
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
