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Course Outline
Module 1: Storytelling for Brands
- Core elements of brand storytelling
- Building emotional connections with audiences
- Case studies highlighting successful narratives
Module 2: Advertising Trends
- Insights into global and local advertising trends
- Analysis of award-winning campaigns
- Extracting lessons for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for the creative sector
- Application of AI in advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising concepts
- Team-based workshop: transitioning from art to campaign
Summary and Next Steps
Requirements
- A solid grasp of fundamental marketing concepts
- Experience in communication or creative projects
- Familiarity with advertising campaigns
Target Audience
- Marketing and communication specialists
- Creative directors and design teams
- Brand managers
10 Hours
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Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
