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 Duration 14 hours (2 days)

Course Outline

Introduction to AI in OOH/DOOH Digital Marketing

  • Overview of the OOH and DOOH advertising ecosystem
  • The state of programmatic OOH
  • How AI enhances sales and operations

AI-Driven Prospecting and Lead Qualification

  • Pinpointing target accounts through AI-generated insights
  • Applying predictive lead scoring models
  • Linking AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • Receiving AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Gathering and processing OOH campaign data
  • Leveraging AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI for Pitch Simulation and Training

  • Practicing objection handling using AI chatbots
  • Utilizing speech analysis and feedback tools
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Aligning AI workflows with DV360 for programmatic OOH
  • Harnessing Place Exchange API data for targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery processes

Ethics, Privacy, and Compliance in AI Advertising

  • Addressing data privacy concerns
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance standards

Conclusion and Future Steps

Requirements

  • Foundational knowledge of digital marketing principles
  • Familiarity with OOH and DOOH advertising workflows
  • Background experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Programmatic advertising specialists
  • Account managers in media sales

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (2)

I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information

Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams

Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.

Brett McLaren - Zoll Itamar
Course - ChatGPT for Productivity: A Beginner’s Guide

Upcoming Courses

AI in Digital Marketing for OOH/DOOH Sales

2026-10-27 09:30
14 hours
Mirobod
22,597,506 UZS (Online)
24,597,506 UZS (Classroom)

AI in Digital Marketing for OOH/DOOH Sales

2026-11-10 09:30
14 hours
Mirobod
22,597,506 UZS (Online)
24,597,506 UZS (Classroom)

AI in Digital Marketing for OOH/DOOH Sales

2026-11-24 09:30
14 hours
Mirobod
22,597,506 UZS (Online)
24,597,506 UZS (Classroom)

AI in Digital Marketing for OOH/DOOH Sales

2026-12-08 09:30
14 hours
Mirobod
22,597,506 UZS (Online)
24,597,506 UZS (Classroom)

AI in Digital Marketing for OOH/DOOH Sales

2026-12-22 09:30
14 hours
Mirobod
22,597,506 UZS (Online)
24,597,506 UZS (Classroom)

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