Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Foundations of AI in Digital Marketing for OOH/DOOH
- An overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- How AI enhances sales efficiency and operational workflows
AI-Driven Prospecting and Lead Qualification
- Identifying target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Syncing AI prospecting tools with existing CRM systems
Personalizing Proposals with AI Assistance
- Generating dynamic content for tailored client proposals
- Obtaining AI-assisted creative recommendations
- Customizing offers based on customer behavior analytics
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Leveraging AI tools for comprehensive campaign performance reporting
- Forecasting trends and optimizing inventory utilization rates
AI in Pitch Simulation and Skill Development
- Practicing objection handling via AI-powered chatbots
- Utilizing speech analysis and feedback mechanisms
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH campaigns
- Leveraging Place Exchange API data for precise targeting and reporting
- Exploring automation opportunities across proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI Advertising
- Key considerations regarding data privacy
- Ensuring transparency in AI-driven decision-making processes
- Adhering to industry compliance guidelines
Conclusion and Future Steps
Requirements
- A fundamental grasp of digital marketing principles
- Knowledge of OOH and DOOH advertising processes
- Practical experience in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Professionals specializing in programmatic advertising
- Account managers within the media sales department
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
