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Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The programmatic OOH landscape
- The role of AI in enhancing sales and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts using AI-driven insights
- Predictive lead scoring models
- Integrating AI prospecting tools with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- AI tools for reporting on campaign performance
- Forecasting and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling using AI chatbots
- Speech analysis and feedback tools
- Scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Transparency in AI-driven decision-making
- Industry compliance guidelines
Summary and Next Steps
Requirements
- Basic understanding of digital marketing concepts
- Familiarity with OOH and DOOH advertising workflows
- Experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising professionals
- Account managers in media sales
14 Hours
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
