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Course Outline
Research Strategy, Planning & Method Selection
Foundations of UX Research & Product Stages (90 min)
- The role of research in product discovery, validation, and iteration
- Distinguishing between research, analytics, and usability testing: knowing when to apply each
- Ethical research practices, inclusivity, and maintaining participant confidentiality
- Lab 1: Mapping research opportunities to your product lifecycle
Research Planning & Question Formulation (90 min)
- Defining research objectives, hypotheses, and success criteria
- Crafting clear, actionable research questions and problem statements
- Aligning research goals with business outcomes and user value
- Lab 2: Writing a structured research brief and aligning stakeholder expectations
Overview of UX Research Methods (120 min)
- Differentiating between generative and evaluative research: covering discovery, concept validation, usability, and behavioral aspects
- Qualitative methods: interviews, contextual inquiry, diary studies, card sorting, and tree testing
- Quantitative and hybrid methods: surveys, A/B testing, analytics review, and unmoderated testing
- Weighing method trade-offs: depth versus breadth, speed versus rigor, and resource limitations
- Lab 3: Method-matching workshop: selecting the right tools for your scenario
Creating Research Plans & Execution Readiness (90 min)
- Building a step-by-step research plan including recruitment, scripting, scheduling, and logistics
- Creating moderator guides and structuring questions (open → probe → close)
- Handling participant incentives, consent forms, and accessibility considerations
- Lab 4: Drafting a complete research plan and moderator guide for a simulated product phase
Day 2: Execution, Synthesis & Strategic Impact
Conducting Research Sessions & Data Collection
- Interviewing and facilitation techniques: building rapport, active listening, and probing
- Moderating moderated versus unmoderated sessions and best practices for remote interviewing
- Managing group dynamics, mitigating bias, and employing real-time note-taking strategies
- Lab 5: Live simulation: conducting a 30-minute moderated research session and capturing notes
Analyzing & Synthesizing Research Data
- Performing thematic analysis, affinity mapping, and pattern recognition
- Triangulating qualitative insights with quantitative metrics
- Building insight frameworks: understanding user journey impacts, mapping pain points, and identifying opportunity areas
- Avoiding common synthesis pitfalls: confirmation bias, overgeneralization, and jumping to solutions
- Lab 6: Synthesizing raw session data into a structured insight board with prioritized findings
Presenting Insights, Collaboration & Research Ops
- Crafting compelling research reports, executive summaries, and decision-ready recommendations
- Stakeholder communication: aligning design, engineering, and leadership on next steps
- Lightweight research operations: tagging, repository management, version control, and reuse
- Integrating research into Agile/Scrum workflows and continuous discovery processes
- Lab 7: Delivering a 10-minute insight presentation to "stakeholders" (peer group) and receiving structured feedback
Capstone Project & Course Wrap-up
- Capstone: Designing and presenting a mini-research plan, execution strategy, synthesis, and impact roadmap for a real or simulated product challenge
- Peer critique, facilitator coaching, and implementation planning
- Open Q&A, exploration of career pathways, advanced research training options, and resource distribution
- Course close and certificate issuance
Requirements
Prerequisites
- Basic understanding of digital product development or UX workflows
- No previous formal research experience is necessary
- Familiarity with collaborative online tools and structured problem-solving approaches
Target Audience
- UX Researchers and UX Specialists
- Product Managers, Designers, and Business Analysts
- Startup founders and cross-functional product leaders
- Professionals transitioning into research-focused roles
14 Hours
Testimonials (3)
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
Ahmed Nazeem - Maldives Pension Administration Office
Course - Multimodal AI for Enhanced User Experience
“I really appreciated the real-time approach the trainer used to show how our team can apply Human-Centered Design (HCD) to our project. It was also great that the trainer took the time to understand our project at a high level, which helped provide clear and practical guidance on how we can better approach both UX and UI.
