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Course Outline

  • Understanding the digital organization and your role within it
    • Assessing your organization's level of digital maturity
    • Self-understanding – identifying the values that drive you
    • Identifying core digital skills
    • Determining required leadership and followership skills
    • Defining Digital Transformation
      • Types of Digital Transformation
      • Types of Digital Transformation strategies
      • The Digital Transformation pyramid
  • Digital Transformation strategy and customer-centricity
    • Contextualizing the term 'digital'
    • Focusing on customer-centricity
    • Components of customer experience
    • Front-stage and backstage service design (the internal versus external 'customer')
    • Customer experience mapping
    • Empathy mapping
    • Proto-personas
  • Embracing Digital Transformation
    • Formulating your Digital Transformation strategy (and/or developing a sub-strategy aligned with a broader organizational goal)
    • Identifying constraints, supports, and opportunities
    • Recognizing limits on development
  • Leading Digital Transformation
    • Understanding stakeholder perspectives
    • Prioritizing Digital Transformation projects
    • Planning for digital strategy implementation
 28 Hours

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