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Course Outline
- Understanding the digital organization and your role within it
- Assessing your organization's level of digital maturity
- Self-understanding – identifying the values that drive you
- Identifying core digital skills
- Determining required leadership and followership skills
- Defining Digital Transformation
- Types of Digital Transformation
- Types of Digital Transformation strategies
- The Digital Transformation pyramid
- Digital Transformation strategy and customer-centricity
- Contextualizing the term 'digital'
- Focusing on customer-centricity
- Components of customer experience
- Front-stage and backstage service design (the internal versus external 'customer')
- Customer experience mapping
- Empathy mapping
- Proto-personas
- Embracing Digital Transformation
- Formulating your Digital Transformation strategy (and/or developing a sub-strategy aligned with a broader organizational goal)
- Identifying constraints, supports, and opportunities
- Recognizing limits on development
- Leading Digital Transformation
- Understanding stakeholder perspectives
- Prioritizing Digital Transformation projects
- Planning for digital strategy implementation
28 Hours
Testimonials (1)
The case studies, real life examples