Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how this shifts business dynamics. You will also be introduced to the THRIVE framework, which serves as the structural foundation for the course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

This module delves into the essence of transformation, addressing fundamental questions such as why, what, and how to digitally transform businesses. It explores the mindsets behind transformations and examines the various challenges organizations face during their transformation journey.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This section highlights the opportunities arising from transformation and key focus areas. It discusses the six main exponentials, the constant disruption in our economy, and the challenges posed by today's market disruptions. Participants will also assess organizational readiness and understand the hidden complexities, or 'icebergs,' of digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework promotes a holistic perspective within organizations. This approach encourages companies to integrate digital transformation into their core operations rather than treating it in isolation. For organizations aiming to be holistic, understanding transformation leadership capabilities and defining strategies is crucial. The module also examines the strategic selection of business models, culture, and structure essential for transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must cultivate specific capabilities to achieve success. This module covers transformation management, innovation, and technical capabilities vital for business success. It also explores the 360-degree approach to value, risk, and governance that ensures a holistic organizational stance.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we examine how companies react as the digital economy expands. This involves gathering competitive intelligence and data to strategically address market changes. Organizations can adopt either defensive or offensive responses, both of which are detailed in this section. The module also highlights digital business models and the benefits of rapid response in today's fast-paced environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three focuses on the third principle of the THRIVE framework: Innovation. This module equips participants with the knowledge to achieve innovation excellence, emphasizing the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organization undergoing transformation. The module also covers achieving operational excellence and effective business model innovation.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches various methods and tools companies can use to innovate in the marketplace. It explores emerging technologies, digital use cases, the SMAC stack, and app clouds available for digital business transformations. The module also emphasizes the importance of innovation funding, culture, and processes, concluding with an understanding of why measuring innovation is significant.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organization’s mission. In this module, we explore both internal and external value creation necessary for success. The focus here is on external value, with internal value covered in the next module. Key areas of external value discussed include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

Continuing from the previous day, this module examines internal value creation and the measurement of value. While tangible value is straightforward to measure, this section also addresses intangible value, which is crucial in digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy an organization may adopt.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. This principle views the organization as a whole, emphasizing that transformation cannot succeed if treated as an isolated strategy. Transformation must permeate all organizational levels. This module teaches about transformation leaders, mindsets, capabilities, and culture, and distinguishes transformation leadership from technology leadership.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module reviews the management areas required for transformation, highlighting the importance of portfolio, programme, and project management. It also introduces Organisational Change Management (OCM), explaining how an OCM committee can significantly influence transformation. Participants will learn why maintaining firm procedures while allowing for agility is essential.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five concludes the course by guiding participants through the 10 phases of the transformation roadmap that every company undergoes. A roadmap helps everyone in the organization understand the transformation journey. The THRIVE framework provides the principles needed to build a roadmap tailored to the company’s environment.

Phase 1 explains the roadmap, followed by steps such as aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining phases are explained in the subsequent section.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any effective roadmap must be holistic, applying all THRIVE principles. This module ensures these principles are practiced in the correct sequence. It covers the remaining phases: innovating strategically, preparing and prioritizing business cases, defining portfolios, and executing and managing transformation. Participants will also work on a digital business case to apply practical lessons.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritize digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This final module reviews all lessons learned, comparing two firms—one adhering to THRIVE principles and one that does not. This comparison illustrates the framework's importance, universality, and adaptability to company objectives. A short clip also reinforces why digital transformation is essential today.

• A tale of two firms
• Why be Digitally Transformed?