Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how such shifts transform business operations. You will also be introduced to the THRIVE framework, which serves as the structural foundation for this course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

The transformation module delves deeply into the subject, addressing fundamental questions such as why, what, and how businesses should digitally transform. We examine the mindsets behind successful transformations and the various challenges organizations face during their journey.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This section explores the opportunities that arise during transformation and key areas of focus. We discuss six main exponentials, the constant disruption of the economy, and current economic challenges. Additionally, we assess corporate readiness for transformation and the hidden complexities (icebergs) involved in digital initiatives.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework emphasizes a Holistic view within organizations. This perspective encourages companies to integrate digital transformation activities across the entire organization rather than treating them in isolation. For a truly holistic approach, it is crucial to understand transformation leadership capabilities and strategies. We also examine the business models, culture, and structures that must be strategically selected for successful transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must cultivate specific capabilities to succeed. This module covers essential transformation management, innovation, and technical skills. We also explore the 360-degree approach to value, risk, and governance that ensures a holistic organizational stance.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we analyze how companies react as the digital economy expands. This includes gathering competitive intelligence and data to strategically determine responses to market changes. Organizations can adopt either defensive or offensive strategies, both of which are detailed here. We also examine digital business models and the benefits of responding rapidly in today’s fast-paced environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This section provides knowledge on achieving innovation excellence and highlights the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for organizations undergoing transformation. The module also covers operational excellence and effective business model innovations.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This segment explores various tools and methods companies can use to innovate in the marketplace. We examine emerging technologies, digital use cases, the SMAC stack, and app clouds available for digital business transformation. The importance of innovation funding, culture, and process is also discussed, concluding with an emphasis on measuring innovation outcomes.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organization’s mission. In this module, we learn about the internal and external value companies must generate to succeed. We focus primarily on external value here, with a deeper look into internal value in the following session. Key areas of external value explained include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

Continuing from the previous day, this module focuses on internal value creation and the measurement of that value. While tangible efforts are easier to quantify, this section also highlights intangible value. Companies must account for intangible benefits created during digital transformations. Business cases are introduced as they form the foundation for any strategy, plan, or policy.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers Enterprise. This principle views the organization as a whole and is critical because transformation cannot succeed if treated as an isolated strategy. Transformation must permeate all organizational levels. This module addresses the leaders, mindsets, capabilities, and culture required for success, distinguishing between transformation leadership/management and technology leadership/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module reviews the management areas required for transformation, emphasizing portfolio, program, and project management. It also highlights Organizational Change Management (OCM), explaining the significant role an OCM committee plays in business transformation. While firm procedures are necessary, we also discuss the need for agility and adaptability to changing circumstances.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five concludes the course by walking through the 10 phases of the transformation roadmap that organizations undergo during digital business transformation. A roadmap helps everyone in the organization understand each step of the journey. The THRIVE framework provides the principles to build a roadmap tailored to the company’s specific environment.

Phase 1 explains the roadmap, followed by steps such as aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining phases are detailed in the next section.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

An effective roadmap must be holistic, applying all THRIVE principles. This module ensures these lessons are implemented in the correct sequence. It covers the remaining phases: strategic innovation, preparation, prioritization, business case presentation, portfolio definition, and execution. We also conduct a digital business case exercise to apply these lessons practically.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and proritise digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This final module summarizes the lessons learned. We compare two firms—one adhering to THRIVE principles and one that does not—to demonstrate the framework's importance, universality, and adaptability to various corporate objectives. We also review a short clip on why immediate digital transformation is necessary for today’s companies.

• A tale of two firms
• Why be Digitally Transformed?