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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Positioning ChatGPT within external communication workflows
- Understanding capabilities and limitations when crafting public-facing messages
- Principles of responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Using prompts to generate policy updates, alerts, and formal statements
- Producing platform-specific versions for web, print, and social media
- Ensuring factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Crafting concise and platform-appropriate posts for X, LinkedIn, and Facebook
- Refining tone and voice to align with audience expectations
- Developing campaigns incorporating hashtags, calls to action, and timing strategies
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and precise message translation
- Adapting cultural nuance and structure for citizen-facing content
- Verifying translated content for readability and accessibility
Templates and Reusable Prompts
- Developing reusable content structures for FAQs and updates
- Integrating tone and style guidelines into prompts
- Leveraging examples to guide ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all outputs
- Prompting for specific tones: informative, empathetic, reassuring, and more
- Evaluating output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging practices
- No prior experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- Public relations teams
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.