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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Positioning ChatGPT within external communication workflows
  • Understanding capabilities and limitations when crafting public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Using prompts to generate policy updates, alerts, and formal statements
  • Producing platform-specific versions for web, print, and social media
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Crafting concise and platform-appropriate posts for X, LinkedIn, and Facebook
  • Refining tone and voice to align with audience expectations
  • Developing campaigns incorporating hashtags, calls to action, and timing strategies

Multilingual Content and Translation Support

  • Utilizing ChatGPT for rapid and precise message translation
  • Adapting cultural nuance and structure for citizen-facing content
  • Verifying translated content for readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQs and updates
  • Integrating tone and style guidelines into prompts
  • Leveraging examples to guide ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, and more
  • Evaluating output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams

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