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Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: A deep dive into Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Understanding the relationship between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to recognize patterns and problem definitions, and understanding why "finding the right problem" is more critical than the solution.
- Group Exercise: "Why" vs. "How" — Identifying a real-world complex problem to solve throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Techniques to understand users’ pain points, needs, and motivations.
- Stakeholder Mapping: Identifying who is affected and determining how to engage them.
- The Persona: Creating archetypes of the target audience.
- Defining the Problem: Writing effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group's chosen case study.
Ideation & Divergent Thinking
- Generating Ideas: Techniques to overcome creative blocks, such as SCAMPER, brainstorming rules, and the "Worst Possible Idea" method.
- Idea Selection: Methods for filtering and prioritizing ideas, including Dot Voting and the Impact/Effort Matrix.
- Agile Estimation: Introduction to basic techniques for estimating the viability of ideas.
- Group Exercise: A rapid ideation sprint to generate solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Principles of rapid prototyping using paper, cardboard, storyboarding, and role-play.
- Testing: How to formulate a test plan and gather meaningful feedback.
- Iterative Approach: The "Build-Measure-Learn" cycle — embracing failure as a vital learning tool.
- Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize the solution.
- Workshop: Creating low-fidelity prototypes of the top solutions.
Testing, Evaluation & Refinement
- Running the Test: How to present prototypes and ask the right questions.
- Feedback Loops: Distinguishing between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution deviates from the user's core needs.
- Group Exercise: Peer testing of prototypes and refining the solution based on feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily work and decision-making processes.
- Cultural Implementation: Overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Key takeaways, personal action plans, and closing the loop on the learning journey.
Requirements
Who Should Attend
- Professionals aiming to boost their creative problem-solving and innovation capabilities.
- Leaders dedicated to cultivating a culture of empathy and forward-thinking within their teams.
- Anyone interested in disruptive innovation, product design, or process improvement.
4 Hours
Testimonials (1)
Monika's energy and huge knowledge, useful tools, adjusting the speed of training to the group
