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 Duration 14 hours

Course Outline

Introduction to Data Storytelling

  • Defining data storytelling and its significance
  • Core components of effective stories: narrative, visuals, and data
  • Typical applications in public and corporate environments

Understanding the Audience and Context

  • Identifying your audience and their requirements
  • Designing for technical and non-technical stakeholders
  • Establishing the tone: persuasive, explanatory, or exploratory

Selecting the Right Visuals

  • Determining when to use bar charts, line graphs, scatter plots, etc.
  • Common pitfalls in visual encoding
  • Utilizing color, layout, and hierarchy for better storytelling

Structuring the Narrative

  • Articulating the “so what” behind your data
  • Storyboarding and sequencing visuals
  • Incorporating annotations and visual cues

Practical Tools and Techniques

  • Foundations of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling through slides and dashboards
  • Leveraging templates and reusable structures

Workshop and Critique

  • Collaborative analysis of example stories
  • Before-and-after visual enhancements
  • Peer reviews of draft storyboards

Summary and Next Steps

Requirements

  • A solid grasp of basic data visualization principles
  • Hands-on experience with charts, graphs, or dashboards
  • Proficiency with spreadsheets or visualization software

Target Audience

  • Data analysts
  • Communicators in the public sector
  • Policy advisors and managers responsible for interpreting data

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