Course Outline
Introduction
Understanding the Product Management Framework
Key Success Factors in Product Management
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering: Aligning Products with Market Price Points
Developing Pricing Strategies
Establishing Quality Criteria and Management Practices
Understanding the Agile Delivery Triangle
Types of Project Lifecycles
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject